ROMANIAN MEDIA INDUSTRY: WHERETO?

2010 proved to be another difficult year for the Romanian advertising industry and also the wider Romanian economy.

We estimate that the advertising spend in 2010 totalled 316 million EUR, meaning that we are back to a level last seen 5 years ago. Despite some hope that the 2nd half of the year would show some growth this did not happen and advertising spend dropped by 9% across the whole year.

Overall our expectation is that the advertising market will decrease by a small percentage again this year, but with some signs of economic growth appearing and with elections on the horizon next year, we do expect that the advertising market will begin to grow again in 2012.

And while the evolution of the Romanian media unfolds, please feel free to browse through this website and read the 2011 edition of our Media Fact Book.

Veronica Savanciuc President
Initiative

Octavian Popescu Vicepresident
Initiative

Alexandra Olteanu Managing Director
Initiative