About Media Fact Book

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  Octavian Popescu

  Vicepresident

  Initiative

The Media Fact Book was born in 1997 out of our media market knowledge and our passion for media. It has been published annually ever since. Along the way we have continuously developed and improved upon it.

We pride ourselves on being the only media agency in Romania to publish this information along with our views on the current media market.

This says a lot about who we are, what we do and how we do it; it’s because we’re good at what we do! Passion, dedication and professionalism (not to mention countless hours of data extraction and analysis) is what we put into each edition of our Media Fact Book. The final result is a publication that is eagerly awaited and has been raising its standards for each of the past 14 years.

Last year, our Media Fact Book arrived on the desks of more than 1,500 professionals across numerous industries. Our Fact Book is not only read in Romania, only 76% of the readers were from Romania, with the rest from a diverse number of countries including the USA, UK, Germany and even as far away as the Philippines!

This year it’s going to be even better!

Because in 2010 we present you with a Media Fact Book that offers more added value and market insight than ever before. New chapters on Media Consumption Trends and Creative Media Usage are included to show our understanding and ability to adapt to the new media environment.

We have also increased the focus for online & digital media, to reflect the growing importance of these in the media landscape.

This year we have devoted more specialists, with more experience, and spent more hours writing and analyzing our Fact Book.

This is to strengthen our conviction that the Media Fact Book is the most comprehensive analysis of the Romanian media industry.

And this is only our 14th edition! Many more are to come, and we look forward to sharing the future developments with you in the editions to come.