Publisher
2010 was another year of declining investment in the Romanian advertising market. Whilst in many other countries in the world the advertising market returned to growth, here in Romania we saw a continued decline in the overall volumes spent across the year.
For us at Initiative, in such difficult conditions we still managed to grow our business, the continued support of all of our clients including Orange, Johnson & Johnson, Ferrero, BMW, Bergenbier SA, Millenium Bank, Pernod Ricard, Supreme Group, Provident Financial, Kika, Burger King & Fujitsu Siemens, meant that we managed to increase our overall billings and we thank all of our clients for their continued support & activity in the past year.
In the Romanian market of course, size counts when delivering the best value to clients, & we were very proud to have risen to second place in the RECMA billings report released in 2010.
As digital media continues to become ever more important in the lives of Romanian consumers, so the services & solutions that we offer to clients continue to evolve. In 2010 we continued to focus on emerging digital media & ran our first campaigns across social media, augmented reality & QR codes. We also continued to commission adhoc research studies to understand the full impact of digital media on Romanians. With these developments our digital team continues to grow ensuring fully integrated communication plans across both traditional & digital media.
Our services to clients remain the same as ever, but with an ever growing focus on the array of digital opportunities that are available. We offer quantitative & qualitative research, communication strategy planning, implementation and negotiation across campaigns, as well as innovative non-standard special projects (such as event & media sponsorship, product integration, etc.,.)
As part of this service – we also offer to our clients;
- Media Landscape – quarterly analysis of the media market;
- Media Fact Book – starting 1997, Initiative Romania is the exclusive publisher of this media annual guide, unique on the Romanian market.
- Media training – Presentation of media basics (terminology, methods) and on-the-job training in Initiative’s office.
- Media PR – Initiative provides media coverage to PR events organised by clients, upon request and project specifics.
- Outdoor Mapping – providing clients a better campaign management
- Digital concept & design management – offering clients integrated digital solutions by managing the entire process from ideation, concept and design to media planning and implementation of digital campaigns, either directly or in partnership with our digital specialist division, Hyperactive.
Initiative is part of one of the biggest communication groups, which comprises 6 operating companies covering the entire spectrum of marketing services.
